Hi, I'm Caoimhe! I'm currently working as an account manager at OMD Ireland.
I have a first class honours masters in Digital Marketing from UCD Michael Smurfit Graduate Business School. Read about my work here.
At undergraduate level, I studied history and political science at Trinity College Dublin. During this time, I spent a year abroad in Vienna. In final year, I specialised in early modern European history, African politics, media and politics, and political psychology.
In my spare time, I enjoy weightlifting, pilates, spinning, sea swimming, going to the cinema and watching sports. I'm a huge Leinster Rugby fan and love watching CrossFit and F1 - I even went to Silverstone this year. Other than that, you'll find me on YouTube or TikTok watching drag queens!
Creative Problem Solving
Communication (written and verbal)
Stakeholder Relationship Management
Microsoft Office Suite
TGI (Kantar Choices)
MX Media (Media Ocean)
Web Design (Wix and Wordpress)
Hootsuite Social Marketing Certification
Certified B1.1 German Speaker
Drivers License - Clean
Account Manager, OMD Ireland
July 2022 - Present
Responsible for the day-to-day account management of Warner Bros (Films and Gaming).
Researching audiences and using learnings to inform online and offline media planning.
Collaborating with and managing digital campaign management, social and TV executives to implement media strategies, solve complex implementation issues, and deliver results within objectives.
Ownership of client budget management, including administration of all purchase orders, campaign reconciliations, budget trackers and billing.
Analysing client’s past campaigns and presenting qualitative and quantitative insights to drive stronger results in future campaigns.
Creating and nurturing relationships with clients and media suppliers.
Account Executive, OMD Ireland
Sep 2021 - July 2022
Social Media Manager, Freelance
Managing and creating content for Dr. Paul D'Alton's Twitter and Instagram accounts.
Web Designer, Freelance
Jan - Mar 2021
Designed a personal website intended to house podcasts, articles and videos - www.drpauldalton.ie
Intern, Ernst and Young Ltd.
Developed marketing campaign for the National Transport Authority’s (NTA) ‘Local Hackney Pilot Scheme’, eliminating issues in local impact.
Conducted market research in Wavespace (EY’s innovation hub); presented research results to partners to facilitate entry into emerging markets.
Collaborated with four NTA stakeholders to solve complex issues in the Taxi division and deliver results within their objectives.
Led team of 5 interns to final of ‘The EY Business Challenge’ with project entitled ‘What can EY do to achieve an extraordinary workplace in the short and medium term?’.
Sales Assistant, Genius Clothing and Footwear Ltd.
2014 - 2018
Achieved daily sales targets of approximately €3000 and averaged €500 above this figure.
Conceptualised and scheduled marketing posts on social media to widen customer base.
Designed window displays and mannequin outfits, evaluating season trends and consumer choices; increasing sales by 20%.
Instructed and supervised new staff on shop floor protocol, provided constructive criticism and encouragement.
Managed cash register, checking opening and closing cash accounts, compiling daily cash flow reports and completing cash-drop; key holder.
Brand Ambassador, Field Management Ireland
Conducted food demonstrations in Dunnes Stores across Dublin.
Assistant Manager, Loreto Dalkey Easter Hockey Camp
Mar - Apr 2015
Composed personalised E-Mails to former clients to generate return business.
Designed promotional flyer and distributed around local schools.
Monitored and processed payment of fees.
MSc Digital Marketing
First Class Honours
2020 - 2021
UCD Michael Smurfit Graduate Business School
Academic scholarship holder
Intercultural Development Program participant
Unibuddy student ambassador
BA History and Political Science
First Class Honours
2016 - 2020
Trinity College Dublin
DU History Society member
Erasmus year at the University of Vienna, Austria