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MSC digital

Marketing Student

Ucd Michael Smurfit Graduate Business School 

About Me

Hi I'm Caoimhe! I'm currently studying for a masters in digital marketing at UCD Smurfit. I decided to pursue this masters because I have a passion for social media and believe that the strategic element of marketing will allow to me to express both my analytical and creative side. I am really enjoying the course so far and am hoping to apply my skills and interests to a marketing team in 2021.


At undergraduate level, I studied history and political science at Trinity College Dublin. During this time, I spent a year abroad in Vienna. In final year, I specialised in early modern European history, African politics, media and politics, and political psychology.


In my spare time, I enjoy weightlifting, pilates, sea swimming and watching sports. I'm a huge Leinster Rugby fan and love watching F1 and CrossFit. Other than that, you'll find me on YouTube or TikTok watching drag queens!





Creative Problem Solving


Communication (written and verbal)




Stakeholder Relationship Management




Content Creation


Analytical Thinking 


Time Management

Microsoft Office Suite

Web Design (Wix and Wordpress)

Hootsuite Social Marketing Certification

Certified B1.1 German Speaker

Drivers License - Clean


Work Experience

Social Media Manager, Freelance


Currently managing Dr. Paul D'Alton's Twitter and Instagram accounts.

Web Designer, Freelance

Jan - Mar 2021

  • Designed a personal website intended to house podcasts, articles and videos - www.drpauldalton.ie

Intern, Ernst and Young Ltd.

Summer 2019

  • Developed marketing campaign for the National Transport Authority’s (NTA) ‘Local Hackney Pilot Scheme’, eliminating issues in local impact.

  • Conducted market research in Wavespace (EY’s innovation hub); presented research results to partners to facilitate entry into emerging markets.

  • Collaborated with four NTA stakeholders to solve complex issues in the Taxi division and deliver results within their objectives.

  • Led team of 5 interns to final of ‘The EY Business Challenge’ with project entitled ‘What can EY do to achieve an extraordinary workplace in the short and medium term?’.

Sales Assistant, Genius Clothing and Footwear Ltd. 

2014 - 2018

  • Achieved daily sales targets of approximately €3000 and averaged €500 above this figure.

  • Conceptualised and scheduled marketing posts on social media to widen customer base.

  • Designed window displays and mannequin outfits, evaluating season trends and consumer choices; increasing sales by 20%.

  • Instructed and supervised new staff on shop floor protocol, provided constructive criticism and encouragement.

  • Managed cash register, checking opening and closing cash accounts, compiling daily cash flow reports and completing cash-drop; key holder.

Brand Ambassador, Field Management Ireland

Summer 2016

  • Conducted food demonstrations in Dunnes Stores across Dublin.

Assistant Manager, Loreto Dalkey Easter Hockey Camp

Mar - Apr 2015

  • Composed personalised E-Mails to former clients to generate return business.

  • Designed promotional flyer and distributed around local schools.

  • Monitored and processed payment of fees.



MSc Digital Marketing 

First Class Honours

2020 - Present

UCD Michael Smurfit Graduate Business School

Academic scholarship holder 

Intercultural Development Program participant

Unibuddy student ambassador

BA History and Political Science

First Class Honours

2016 - 2020

Trinity College Dublin

DU History Society member

Erasmus year at the University of Vienna, Austria