Ucd Michael Smurfit Graduate Business School
Hi I'm Caoimhe! I'm currently studying for a masters in digital marketing at UCD Smurfit. I decided to pursue this masters because I have a passion for social media and believe that the strategic element of marketing will allow to me to express both my analytical and creative side. I am really enjoying the course so far and am hoping to apply my skills and interests to a marketing team in 2021.
At undergraduate level, I studied history and political science at Trinity College Dublin. During this time, I spent a year abroad in Vienna. In final year, I specialised in early modern European history, African politics, media and politics, and political psychology.
In my spare time, I enjoy weightlifting, pilates, sea swimming and watching sports. I'm a huge Leinster Rugby fan and love watching F1 and CrossFit. Other than that, you'll find me on YouTube or TikTok watching drag queens!
Creative Problem Solving
Communication (written and verbal)
Stakeholder Relationship Management
Microsoft Office Suite
Web Design (Wix and Wordpress)
Hootsuite Social Marketing Certification
Certified B1.1 German Speaker
Drivers License - Clean
Social Media Manager, Freelance
Currently managing Dr. Paul D'Alton's Twitter and Instagram accounts.
Web Designer, Freelance
Jan - Mar 2021
Designed a personal website intended to house podcasts, articles and videos - www.drpauldalton.ie
Intern, Ernst and Young Ltd.
Developed marketing campaign for the National Transport Authority’s (NTA) ‘Local Hackney Pilot Scheme’, eliminating issues in local impact.
Conducted market research in Wavespace (EY’s innovation hub); presented research results to partners to facilitate entry into emerging markets.
Collaborated with four NTA stakeholders to solve complex issues in the Taxi division and deliver results within their objectives.
Led team of 5 interns to final of ‘The EY Business Challenge’ with project entitled ‘What can EY do to achieve an extraordinary workplace in the short and medium term?’.
Sales Assistant, Genius Clothing and Footwear Ltd.
2014 - 2018
Achieved daily sales targets of approximately €3000 and averaged €500 above this figure.
Conceptualised and scheduled marketing posts on social media to widen customer base.
Designed window displays and mannequin outfits, evaluating season trends and consumer choices; increasing sales by 20%.
Instructed and supervised new staff on shop floor protocol, provided constructive criticism and encouragement.
Managed cash register, checking opening and closing cash accounts, compiling daily cash flow reports and completing cash-drop; key holder.
Brand Ambassador, Field Management Ireland
Conducted food demonstrations in Dunnes Stores across Dublin.
Assistant Manager, Loreto Dalkey Easter Hockey Camp
Mar - Apr 2015
Composed personalised E-Mails to former clients to generate return business.
Designed promotional flyer and distributed around local schools.
Monitored and processed payment of fees.
MSc Digital Marketing
First Class Honours
2020 - Present
UCD Michael Smurfit Graduate Business School
Academic scholarship holder
Intercultural Development Program participant
Unibuddy student ambassador
BA History and Political Science
First Class Honours
2016 - 2020
Trinity College Dublin
DU History Society member
Erasmus year at the University of Vienna, Austria